This is an opportunity to join a founder-led, full-service digital marketing agency with a strong performance marketing focus, partnering with leading brands across the health, wellness, e-commerce and lifestyle sectors. The successful candidate will gain exposure to both local and international clients, including projects delivered through a dedicated offshore team supporting a large UK agency.

The organisation fosters a collaborative, team-oriented culture where leadership remains actively involved in the business and values visibility, accountability and integrity. Employees are encouraged to work as trusted members of the team, with excellent long-term career growth opportunities for individuals who demonstrate initiative and consistently deliver results.

About the Employer

The client is a full-service digital marketing agency specialising in performance-driven campaigns for e-commerce and consumer brands. They are seeking an experienced Paid Social Specialist to manage and optimise paid media campaigns across multiple social platforms, driving measurable results and maximising return on investment for a diverse portfolio of clients.

Key Responsibilities

• Develop and execute paid social media strategies across Meta, TikTok and LinkedIn.
• Build full-funnel campaign strategies using audience segmentation techniques and CRM data.
• Implement and manage tracking solutions, including Meta Pixel, Google Tag Manager and UTM parameters.
• Conduct audience research to improve targeting accuracy and campaign performance.
• Build, launch and manage campaigns aligned to key performance indicators, including conversions and lead generation.
• Continuously optimise campaigns to improve performance, increase revenue and achieve lead generation targets in a cost-effective manner.
• Conduct A/B testing on creative assets, messaging and audience targeting.
• Produce performance reports using Looker Studio and other reporting tools, providing actionable insights and recommendations.
• Collaborate with clients and internal teams to develop integrated digital marketing strategies.
• Manage campaign budgets, timelines and deliverables to ensure projects are executed successfully.

Minimum Requirements

• Three to four years’ experience managing paid social media campaigns within a digital marketing agency.
• Experience working with clients or brands in the UK, Europe or the United States.
• Demonstrated success managing paid social campaigns across multiple platforms with measurable outcomes.
• Strong understanding of audience targeting, bidding strategies and campaign optimisation techniques.
• Proficiency in Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager, Pinterest Ads Manager and Snapchat Ads Manager.
• Strong analytical skills with experience using Google Analytics, Looker Studio or similar reporting platforms.
• Excellent communication and collaboration skills.
• Experience conducting A/B testing and making data-driven optimisation decisions.
• Knowledge of remarketing strategies and conversion tracking.
• Familiarity with privacy regulations, including GDPR and CCPA.

Advantageous Qualifications and Experience

Preference will be given to candidates who have:

• Certifications in Meta Blueprint, LinkedIn Marketing or Google Analytics.
• Experience using paid social automation tools or AI-driven campaign management platforms.
• Knowledge of Social Programmatic advertising, Pinterest, Snapchat or Reddit advertising.

Location: Claremont, Cape Town
Work model: Predominantly in-office, 4 days in-office with 1 remote day per week
Salary: R38 000 – R48 000 CTC