Hollywoodbets has grown from a local business established in Durban into one of South Africa’s most recognised betting and gaming brands, with an expanding presence across Africa and the United Kingdom. As the company continues to strengthen its global footprint, it offers exciting career opportunities for professionals looking to thrive in an innovative and fast-paced environment.

Hollywoodbets is currently recruiting for a Social Media Manager to join its team in Umhlanga, Durban. This role is ideal for a creative and strategic digital marketing professional with a passion for social media, content creation, and audience engagement.

Why Join Hollywoodbets?

• Work alongside a collaborative team that encourages innovation and creative thinking.
• Build your career within a dynamic and rapidly evolving industry.
• Access ongoing development opportunities designed to support professional growth.

Minimum Requirements

• Diploma or Degree.
• Valid driver’s licence.
• Willingness to work overtime and weekends when required.
• Strong copywriting skills.

Key Responsibilities

• Research industry trends, competitor activity, and audience behaviour to inform social media strategies.
• Develop and implement social media strategies that support overall business objectives.
• Plan, manage, and evaluate paid social media campaigns, including budgets, performance, and return on investment.
• Create, edit, publish, and manage engaging content across multiple social media platforms, including images, videos, and written content.
• Monitor SEO performance and website traffic, applying optimisation techniques to improve the visibility of blog and digital content.
• Collaborate with marketing, sales, customer service, and other internal teams to ensure consistent brand messaging.
• Engage with followers by responding to comments, messages, and enquiries promptly.
• Monitor customer feedback and online reviews to protect and strengthen the company’s reputation.
• Oversee the design and branding of all social media platforms, ensuring consistency across profiles and digital assets.
• Identify and implement new social media features, campaigns, competitions, and engagement initiatives to increase brand awareness.
• Set objectives and performance targets for the social media team in line with business goals.
• Manage the Conversocial team and oversee day-to-day social media operations.
• Stay informed about emerging digital marketing trends, tools, and platform updates.
• Measure and analyse the effectiveness of campaigns and marketing initiatives using relevant performance metrics.
• Manage online campaigns to ensure consistent brand representation across all digital platforms.
• Analyse campaign data and identify opportunities to improve traffic, engagement, and conversions.
• Review campaign performance and recommend improvements based on analytical insights.
• Build and maintain relationships with social media influencers to increase brand reach.
• Research new digital platforms and identify opportunities to expand the company’s online presence.
• Produce compelling copy tailored for websites, social media platforms, and other digital channels.
• Compile daily, weekly, and monthly performance reports.
• Implement digital marketing strategies as directed by the Marketing Consultant (iBranch).
• Perform additional duties as required.

Skills and Competencies

• Excellent copywriting and content creation abilities.
• Strong analytical and reporting skills.
• Ability to collect, verify, and present accurate performance data.
• Skilled at interpreting social media metrics, identifying trends, and providing recommendations to improve campaign performance.