Paid Media Specialist

Hollywoodbets has evolved from its origins in Durban into one of South Africa’s leading betting and gaming brands, with a growing presence across Africa and the United Kingdom. As the company continues to expand, it offers exciting career opportunities for professionals looking to contribute to an innovative and fast-paced digital environment.

An opportunity is available for a Paid Media Specialist to join the team in Umhlanga, Durban. This role is suited to an experienced digital marketing professional with a strong background in paid search, PPC advertising, SEO, and campaign optimisation.

Why Join Hollywoodbets?

• Work in a collaborative environment that values innovation and continuous improvement.
• Gain exposure to a dynamic and rapidly evolving digital marketing landscape.
• Benefit from ongoing learning and career development opportunities.

Minimum Requirements

• 2 to 3 years’ experience in SEO and Pay-Per-Click (PPC) advertising.

Advantageous

• Degree in Marketing, Digital Technologies, or a related field.

Key Responsibilities

Campaign Management

• Set up, manage, and optimise Google Ads accounts to ensure campaigns align with business objectives and approved budgets.
• Manage Google Search, Google Display Network (GDN), and Smart Display campaigns.
• Execute and optimise programmatic advertising campaigns across multiple channels and formats.
• Monitor campaign performance and implement improvements to meet or exceed key performance indicators (KPIs).
• Improve click-through rates (CTR), Quality Scores, landing page performance, and conversion rates.
• Ensure advertising accounts are optimised to generate quality leads in line with operational requirements.
• Conduct comprehensive keyword research and implement effective bidding strategies.
• Develop, test, and refine ad copy in accordance with the company’s paid media strategy.

Reporting and Analysis

• Produce ad hoc, weekly, and monthly performance reports for internal stakeholders.
• Prepare quarterly reviews analysing campaign performance and key trends.
• Participate in quarterly performance reviews with Google representatives and communicate relevant updates internally.
• Utilise Google Analytics and Google Tag Manager to monitor campaign performance and identify optimisation opportunities.

Digital Marketing and Optimisation

• Collaborate with internal teams to ensure campaign objectives and business targets are achieved.
• Participate in training initiatives and apply new knowledge, processes, and best practices.
• Identify opportunities to improve operational efficiency and campaign effectiveness.
• Research and adopt emerging technologies, digital trends, and innovative marketing approaches.
• Recommend and implement process improvements that enhance team productivity and campaign performance.
• Support business growth by contributing to customer retention and overall marketing objectives.
• Assist across broader digital marketing channels, including email marketing, SMS campaigns, affiliate marketing, and SEO initiatives.
• Demonstrate a working knowledge of additional search platforms such as Yahoo and Bing.
• Apply content marketing and SEO best practices to improve website visibility and organic search performance.
• Analyse websites to identify technical and content-related SEO improvements.
• Conduct competitor analysis and recommend strategies to strengthen digital performance.
• Develop compelling calls-to-action and optimise content using relevant keywords.
• Perform regular website and campaign audits to identify opportunities for improvement.
• Stay informed about industry developments, emerging technologies, and digital marketing best practices.

Compliance and Quality Assurance

• Adhere to company policies, procedures, and organisational values.
• Ensure all campaign files, creative assets, approvals, and supporting documentation are stored securely and systematically.
• Maintain high standards of accuracy across all marketing materials.
• Ensure content complies with company guidelines and is free from discriminatory, defamatory, or inappropriate material.

Business Growth

• Contribute towards achieving short, medium, and long-term business objectives.
• Support the development of innovative products and digital service offerings.
• Identify opportunities to attract new customers and expand market reach.

Skills and Competencies

• Strong project management skills.
• Excellent reporting and analytical abilities.
• Solid understanding of digital marketing principles and performance optimisation.
• Strong organisational and time management skills.
• Excellent written and verbal communication skills.
• Ability to think strategically, solve problems, and work effectively both independently and within a team.