Key Responsibilities

The successful candidate will be responsible for:

Sponsorship and Rights Holder Management

• Manage relationships with key sponsorship rights holders, including:
  • Betway SA20 teams
  • SA Rugby
  • 4Racing
• Build and maintain strong relationships with rights holders and relevant external partners.
• Manage sponsorship agreements and ensure relationships remain aligned with business and marketing objectives.

Sponsorship Strategy and Activation

• Develop sponsorship strategies and activation plans informed by market research, insights and data.
• Create annual activation plans for each sponsorship property in line with the overall marketing strategy.
• Develop sponsorship activation initiatives that support business and brand objectives.
• Prepare and present monthly sponsorship plans and status updates for each property.

Budget Management

• Manage sponsorship budgets across the respective properties.
• Develop annual sponsorship activation budgets for approval.
• Monitor expenditure and prepare quarterly budget reports.
• Ensure sponsorship activities are delivered within approved budgets.

Sponsorship Agreements

• Support negotiations relating to the extension and renewal of sponsorship agreements.
• Work closely with legal counsel to ensure sponsorship contracts are appropriately negotiated, updated and maintained.
• Monitor existing agreements and ensure contractual requirements are managed effectively.

Competitor and Market Research

• Maintain and regularly update the competitor database.
• Conduct comparative research into competitor marketing and sponsorship activities.
• Monitor developments across the sector, including:
  • Marketing campaigns and activities.
  • New product features.
  • New services and offerings.
  • New sponsorship agreements.
  • Industry and market trends.
• Use market intelligence to identify relevant developments and inform sponsorship and marketing strategies.

Requirements and Key Competencies

The successful candidate should have:

• Strong written and verbal communication skills.
• Ability to communicate complex information clearly and effectively.
• Strong organisational and project management skills.
• Ability to manage multiple sponsorship projects and deadlines simultaneously.
• Excellent attention to detail.
• Ability to collaborate effectively with internal and external stakeholders.
• Strong accountability and ownership of assigned responsibilities.
• Ability to adapt and perform effectively in a fast-paced environment.
• Flexibility to work extended hours and weekends when required during sporting events.

Advantageous Experience and Knowledge

The following would be advantageous:

• In-depth understanding of the sports betting industry, including betting markets, odds, betting types and market trends.
• Previous experience within the sports industry.
• Understanding of relationships between rights holders, sponsors and agencies.
• Knowledge of gambling regulations and compliance requirements across relevant jurisdictions.
• Experience developing and implementing sponsorship activation strategies.
• Broad knowledge of different sporting codes.